FEATURED
SERVICES
CONCEPT
IDEATION &
VALIDATION
We provide consulting to guide your strategic planning in CPG and Private Label opportunities.
WHITE SPACE ANALYZATION &
SKU RATIONALIZATION
Our support ensures you stay on track with your vision.
PRIVATE
LABEL
DEVLEOPMENT
Our analysis helps identify growth opportunities in your market or category.
PACKAGING AND PRODUCT POSITIONING
We help translate your brand story into shelf-level decisions that buyers notice.
GO TO MARKET STRATEGY
From first pitch to purchase order, we build a roadmap tailored to your target retailer, timeline, and budget.
TIERS
01
Shelf Audit & Analyzation:
Category Reviews + recommendations
02
Launch Ready:
Full go-to-market strategy + New Item Submissions
03
Fractional CM:
Ongoing category management support
APPROACH
01
End-to-End Perspective
Most consultants live on one side of the table: either brand or retail. Kara has lived both. She's built private label products and managed the category that decides what gets on shelf. That dual fluency means she understands what retailers actually want and helps brands show up that way.
03
Rare Adult Beverage + Grocery Crossover
Very few consultants can credibly speak to Beer, Wine, Spirits, RTDs, and grocery CPG under one roof. That cross-category fluency is increasingly valuable as beverages blur into food sets and 4th category innovation explodes
05
Austin-Based, Nationally Connected
Rooted in one of the most dynamic food & beverage startup ecosystems in the country, with retailer and brand relationships that stretch nationally.
02
Deep Natural & Organic Channel Expertise
The Natural & Organic channel plays by different rules than conventional grocery. Shoppers are more discerning, buyers are more values-driven, and the competition is fierce. With 20+ years specifically in this channel, Kara doesn't have to learn your customer — she already knows them.
04
Operator + Strategist
Kara hasn't just built strategies, she's opened stores, ran operations, built menus, and launched hundreds products. She knows what breaks down between strategy and execution, and helps clients avoid those gaps.
INTRODUCTION
My name is Kara Chavez and I work with emerging brands and retailers who want to get it right.
With over 20 years in Natural and Organic grocery, I've seen the industry from just about every angle: opening new stores, developing private label lines, building on-premise menus from scratch, and consulting emerging CPG brands on how to compete at retail.
I believe great, innovative products deserve a real shot at the shelf. I've brought more than 300 items to market across grocery, wine, beer, spirits, and snacks. Concept to Shelf™ exists to close the gap between a great idea and a great launch.
